Setting up Google Analytic’s Site Search feature gives us an easy way to separate out search usage to make it easier to gain insight into how people are searching our channel. That said, now's the time to continue working hard on your channel since you have the ability to track how that hard work is paying off as people visit your channel. Unfortunately we can’t check out that weekend your video first went viral if you didn’t have Google Analytics set up then, but at least we’re prepared for the next time! Joey and Chandler reclining their chairs Google Analytics will only show your website traffic from the point it was set up and through the future. Setting the Google Analytics property tracking ID for your YouTube channel Sit back and wait
Advanced channel settings on YouTubeįinally, scroll down to the bottom of the page again, find the Google Analytics property tracking ID field, enter the tracking ID you created, and hit save. Once selected, find the Advanced channel settings link by visiting Channel, Advanced Settings, and then scrolling down to the bottom. Finding Settings on your YouTube Studio dashboard To take the long route, which will also help you get a little more familiar with your YouTube account, first head over to the Settings section from within your YouTube Studio page. If you want to skip to the right place, you can visit /advanced_settings. There are a few steps we have to navigate through to find where we can set up our Google Analytics account. Your tracking ID will be in the following format: UA-#-#. That way you don’t have to worry about any data crossover or setting up complicated filters. Though some say you can use your website’s property and create a filtered View, I recommend starting with a separate property.
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Google has some great up to date resources on how to do this, so I'm not going to try to re-explain here:
Google amp analytics code#
To start, we’ll need a tracking code from Google Analytics. How do I connect my channel? Setting up a new tracking code So if you want to learn a little more before diving in, I highly recommend starting there. I previously wrote about what is Google Analytics and how you can make sense of it which provides a more in depth view.
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Google Analytics is a free analytics tool from Google that will allow you to gain better insights into your traffic. You have opportunities to experiment with effectiveness through the content you feature, your channel description, and the name of your channel. And this can impact how many views your videos get. This means, depending on how well you create your descriptions, manage your keywords, or name your videos, it could impact how well your videos rank in the results. Additionally, YouTube has its own internal search that will take these same things into consideration when deciding how to display results on a YouTube search.
Just like any other website, YouTube gets crawled by Google and other search engines. With that information, the search engines rank this content and display their results ordered by those rankings. Using this information, Google and others make decisions with their algorithms to determine which content is of higher quality, more relevant, and more likely to answer the question you’re looking for on their search engine in the first place. SEO, or Search Engine Optimization, is the practice of writing and organizing content in a way that search engines like Google can crawl and ultimately understand what your website or YouTube channel is about. What else can I do with YouTube and Google Analytics?.How can we track our channel’s performance to see what works? It includes content experimentation which can make or break your SEO effectiveness for your channel.
Managing a YouTube channel is a lot of work.
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